Category: Corporate sponsorship

Tobacco giant bets £1bn on social-media influencers to boost ‘lung-friendlier’ sales

As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouchesFlashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine...

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