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‘It has to be genuine’: older influencers drive growth on social media

As midlife audiences turn to digital media, the 55 to 64 age bracket is an increasingly important demographicIn 2022, Caroline Idiens was on holiday halfway up an Italian mountain when her brother called to tell her to check her Instagram account. “I said, ‘I haven’t...

‘It’s Scotland’s energy’: SNP to focus on renewables in Holyrood election

Leader John Swinney says independence could cut household energy bills by a third in the long termThe future of Scottish renewables will underpin the Scottish National party’s Holyrood election campaign, the party leader, John Swinney, has said, as he claimed...